We've got a jam packed schedule coming for Mar, Apr, and May, so stay tuned ☁️

Road to Roubaix

Join us and Cervelo to celebrate the 2024 Paris-Roubaix with a 257km ride through LA's Classics.

Participants will be entered to win a Cervelo Soloist frame set as ridden by the Visma-Lease a Bike team at this year's race.

Come by the shop to see the R3 Mud on display ridden by Gabriel Rasch at the 2010 Paris-Roubaix.



1) Come by Luft to pick up the 257km map starting May 22nd

2) Complete the ride by April 7th using Strava to record your ride(s). *The route can be ridden all in one go or over multiple days.

3) Post at least once to Instagram during your ride(s) & tag @luftlosangeles & @cervelo and use #LuftCerveloRoadToRoubaix

4) Come to Luft on April 7th anytime between 10am-6pm for a Paris-Roubaix Femmes & Paris-Roubaix watch party, show your Strava proof & your name will be entered into the draw.

*All participants receive a limited edition Luft x Cervelo Road to Roubaix patch.