Ride. Run. Recover.
Welcome to Luft!
LA’s community hub for endurance athletes.
We exist to provide a welcoming place for cyclists, runners, and beyond; whether you live around the corner or are in town from halfway around the world.
In addition to carrying the latest apparel, accessories, performance, and recovery goods from brands we know and love, we host regular rides, runs, and after hours programming.
Swing by for a coffee and say ‘hallo’ the next time you’re in the neighborhood.
UP! UP! UP!
PAS 40% off sale
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Pas Normal Studios M's T.K.O Essential Shield Jacket
Regular price $264.00Regular priceUnit price per$440.00Sale price $264.00Sale -
Pas Normal Studio's M's PAS Deep Winter Long Bibs
Regular price $216.00Regular priceUnit price per$360.00Sale price $216.00Sale -
Pas Normal Studios W's PAS Deep Winter Long Bibs
Regular price $210.00Regular priceUnit price per$350.00Sale price $210.00Sale -
Pas Normal Studios M's PAS Pro Rain Jersey
Regular price $210.00Regular priceUnit price per$290.00Sale price $210.00Sale
Cervelo
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Cervelo Rouvida - Force AXS XPLR
Regular price $9,800.00Regular priceUnit price per -
Cervelo Soloist - Rival AXS
Regular price $5,200.00Regular priceUnit price per -
Cervelo Soloist - Force AXS
Regular price $6,800.00Regular priceUnit price per -
Cervelo R5 - Force AXS
Regular price $9,000.00Regular priceUnit price per
Events
Road to Roubaix
Complete the 257km tour route for a chance to win a Cervelo Soloist Frameset. Show your completed Strava route in person on April 7th during he Watch party.
Complete the ride(s) between March 22-April 7.
Watch Party Apr 7th 10am-6pm
Epic Road Ride Lobster Ride with PAAS Normal
Join us on Saturday April 13th at 8:00 to complete the infamous Lobster Ride. This ride includes 3 major climbs that total over 13,000ft of elevation over 100miles.
This is a ride at your own level event - so please be prepared and bring the necessary gear
Rolling from 751 Encanto Pkwy Duarte