Maurten E.R.O. (Emotional Response Observation) Ride

We'd like to formally invite you to our E.R.O. (Emotional Response Observation) Ride in collaboration with Maurten.


February 18th 2023


Meet 8:30am

Roll at 9:00am

Est. finish 2-3pm


Gold Rail Bar

1114 N Pacific Ave, Glendale, CA 91202

Ride Details


80 Miles

950 ft elevation gain


Consider it a case study, or weird 'type 2 fun' science project. We've created a brutal route with some of the best views in Southern California. At first glance it may seem daunting but do not fret! Maurten will be providing all the snacks and we'll have plenty of support along the way. 

This ride was designed with the intention of exploring the emotional connection between fueling and performance. Maurten has prepared a fueling guide and will be supplying the nutrition for each participant. Along the ride, we will be asking you a series of questions regarding your emotional response to the guide. 

Bring warm clothing, lights, and tool kit.

This ride is limited to 50 participants so please do not invite others.

**You must register by Monday, Feb 6th via the link below, OR let us know you can not attend so we can find a replacement.**

If you have any questions you can reach out to Cody via email at


W/<3 Luft

**By attending this event you agree to the Luft Activity Waiver**